Wednesday 3 June 2009

The romance returns to Perez

The Ring-master has returned to the circus. Florentino Perez, the man who both inspired and bank-rolled Real Madrid's infamous galácticos era, has returned to the Madrid presidency.

Fuelled by a season of disillusion, Spain's most famous club have been emphatically second-best to Barcelona in every sense; successfully, aesthetically, financially, and Perez has less swept to power, more walked in a back door no-one else wanted to walk into. Indeed, his three main rivals for the post baulked at the €57.4 entrance fee, and withdrew from proceedings. The official voting systems were abandoned, such was Perez' lack of competition.

The galácticos era, for all it's myriad faults, was a period of great entertainment, if not always for Madridistas. Despite finishing only 9 points behind Barca in La Liga this term, the difference between the two has been cavernous - the Catalan's goal difference was 39 greater than their rivals - and Madrid fans have grown tired of the frequently dour football employed by Juande Ramos, and before him, Berndt Schuster and Fabio Capello. The return of Perez could well herald a return to the glamour of the early 2000's, marquee players to set pulses racing again, and crucially, to seriously challenge for the European cup.

In keeping with his previous, Perez has put his money where his mouth is in agreeing a deal worth over £60m for Jesus' favourite footballer Kaka, whilst he has also been putting his mouth where his money is - a vital trait for any wannabe Real director - in shamelessly flirting with the famously publicity-shy Cristiano Ronaldo.

When Perez first took control at the turn of the century, he inherited the champions of Europe, and a much stronger squad than which now graces the Bernabeu, and there is no doubt that a great deal of work needs to be done this summer. If anything, Perez could be much more use than he was 9 years previous. His detractors, of which there are many around the world, maintain he disrupted, not enhanced, an already successful team with his superstar additions during his first tenure, particularly refusing to pay high wages for 'defensive players', something that led to the departure of the integral Claude Makelele.

This time, however, Madrid needs Perez' glamour. The likes of Fernando Gago, Gonzalo Higuain, Raul, Ruud Van-Nistelrooy and Arjen Robben are nowhere near the standard of their Catalan rivals, too old; terminally injured; just a bit average; or all three.

Madrid needs its stars back, and it's gone back to the man who can get them.

In his earlier tenure as president at Madrid, Perez proved adept at this aspect of his job, sounding out players via the media, as Harry Redknapp looked on, taking notes. All of Perez' famous galácticos, Zidane, Ronaldo, Beckham, Owen were admired in the back pages of AS or Marca, picked out like girls in a whorehouse, and once they reciprocated admiration for Madrid's pay packe, ahem, status, Perez had has man, and Madrid marketing department had their windfall. Perez may have learnt from his first stint at the Bernabeu - and the relative quiet around the Kaka transfer suggests so - but there can be no doubt he will be doing all he can to attract some of the worlds top players to Madrid this summer.

Emerging from Yaya Toure's pocket after the European cup final, Ronaldo was evasive but was careful to not rule a move to Madrid out, and it is entirely possible that - coupled with United's humiliation in Rome - the Portuguese World player of the year's pretty little head has been turned, like many superstars before him.

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